[The Turning Point] How a former Amazon finance manager started an art-inspired fashion jewellery brand – the
In choosing a segment, Vishwas alighted on fashion jewellery; though apparel was already popular at the time, there wasn't an exclusive marketplace for that particular type of jewellery. Vishwas points out that the fashion jewellery options available in India when Voylla was started were mostly imitations of gold jewellery, but without the quality and designs. “Only eBay had fashion jewellery, but the options, content, and images displayed were not clear enough. Fashion jewellery was projected to be a $2 billion space, but it was still highly fragmented and unorganised,” he adds. “My idea was to consolidate the various art forms in India on one unique platform and bring affordable fashion jewellery for all,” says the entrepreneur.