Startups Weekly: A pre-IPO list of unicorn companies that also generate lots of revenue(!) – TechCrunch
In recent years investors have come up with more ways to back companies that are still finding product-market fit or still figuring out how to grow. There is at least one person looking to build some form of company, but the full team, product, market and target aren’t fleshed out at all. Because there is no product, there is obviously no product-market fit (PMF). This means setting up marketing channels, handling growth marketing within the product itself (on-boarding, sharing tools, etc.) Proven, if early growth: Growth channels have real and positive data that’s comparable with other startups.