How Social Media Influencers Are Reinventing Content Marketing Strategies For The New Normal?
Social Media Influencers Shifting Their Focus“People do not buy goods and services. They buy relations, stories and magic.” – Seth GodinWith the rapid inbound advancements in social media, influencers have benefitted the most. As per a 2019 report of Influencer Marketing Hub, businesses are gaining impressive returns from influencer marketing, ranging up to $18 in earned media value for every dollar spent, $5.20 being the average. The social media influencers are key opinion leaders and advertisers are leveraging their social clout to create a positive impact. Social media influencers are increasingly joining the fight against the global pandemic, slowing down on their niche work during the crisis.