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Retailers: Is Your E-Commerce Website Ready for a Sales Surge?

Rieva Lesonsky: What do small retailers need to know about building a solid e-commerce website? This sounds obvious, but some e-commerce customers we work with seem to get distracted by the technology and forget this. Lesonsky: How do you know when it’s time to redesign your existing e-commerce website? The beauty of having an e-commerce store is that all the data is available to you via free tools such as Google Analytics, Google Search Console, etc. The beauty of innovation and technology is that it doesn’t require a $25,000 to $50,000 investment to build an e-commerce website anymore.

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