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Qualified Raises $12M in Series A Funding

Qualified, a San Francisco, CA-based conversational marketing platform for companies that use Salesforce, raised $12m in Series A funding. The round, which brings the company’s total funding to $17m, was led by Norwest Venture Partners with additional participation from existing investors including Redpoint Ventures and Salesforce Ventures. In conjunction with the funding, Scott Beechuk, partner at Norwest Venture Partners, will join the board of directors. The company intends to use the funds to meet the demand for conversational marketing in the Salesforce ecosystem. Enterprise sales and marketing teams at leading brands such as ThoughtSpot, Adecco, Bitly, and Zero Motorcycles use the system to grow their sales pipeline.

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