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Online grocery segment to touch $3B by year-end, says report

COVID-19 induced tailwinds, coupled with participation from large conglomerates like Reliance are expected to drive growth in the online grocery segment in India, expanding the market to $3 billion by year-end, a report stated. The entry of large players like Jio will drive adoption among Tier II + cities (a large, relatively untapped market). Renewed interest from large horizontals like Flipkart/Amazon, among other online players will further boost penetration," the report said. This, and more such innovation and partnerships, will be the way forward for Indian e-grocery, the report added. "We expect the growth of online to be steady for the rest of the year (2020) to reach $3 billion-plus," it added.

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