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Indian startup founders want an Indian app store to break Google and Apple’s duopoly

Indian app developers are complaining about Google’s misuse of its market position in the Indian smartphone market. If there is some kind of restriction imposed due to geopolitical tensions, an Indian app store can save the day for everyone”. The group of founders believes that an Indian app store can help break the duopoly of Google’s Play Store and Apple App Store, just like what the NPCI did to the payments card market by bringing RuPay against the Visa and MasterCards. Matrimony.com’s Murugavel Janakiraman is pushing for ‘app neutrality’, something similar to net neutrality. These authorities include the Ministry of electronics and IT, with whom they will discuss the establishment of an Indian app store.

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