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Spanish startup Jeff raises $21m for US launch

There are two types of entrepreneurs in this world, according to Jeff cofounder and chief executive Eloi Gómez: those with an idea, and those without one. And it’s the latter that this Valencia-founded startup is betting on, as it raises $21m in a Series B round led by All Iron Ventures, Alma Mundi Ventures and FJLabs. Jeff began life in 2015 as a laundry marketplace and logistics app, connecting customers to laundrettes, before launching its franchise model three years later. Gómez says that a Jeff store can be ready to launch within 45 days, due to the company’s established and streamlined network of suppliers. Users also gain ongoing access to Jeff’s e-learning platform, the Jeff Academy, which shares insights, new tools and strategies to help Jeff’s entrepreneurs grow their franchise business.

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