Passion for Podcasts: How Lindsay Tjepkema is Empowering Brands To Rewrite The Content Marketing Playbook
Lindsay Tjepkema, CEO and co-founder of Casted, a content marketing platform built around B2B brand podcasts, is a marketer at heart.
But I’m so passionate about marketing and really love creating things that never existed before.
The content marketing playbook most brands use was written nearly two decades ago.
At the same time, though, definitely surround yourself with really, really smart people you trust.
Our mission to make podcasting the engine to a marketing team’s entire content marketing strategy comes in handy in our own efforts.
Disclaimer: This story is auto-aggregated & summarized by a computer program and has not been created by StartupAround.
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