Sequoia Capital India’s Surge invests $2M in sales engagement platform Outplay – TechCrunch
Sales engagement platforms (SEP) help sales teams automate and track the large number of tasks they need to do each day as they contact leads and home in on potential deals. Focused on small-to-medium-sized companies, SEP startup Outplay announced today it has raised $2 million from Sequoia Capital India’s Surge program for early-stage startups. Outplay was founded in January 2020 by brothers Ram and Laxman Papineni and now counts more than 300 clients. Before launching Outplay, the Papineni brothers built AppVirality, a referral marketing tool for app developers. Outplay also provides analytics to help sales people track how well sales campaigns are working.